Campaign 1: The marketing objective for Rochester Regional Health was to reclaim their reputation as the top cardiac program in the region and highlight the innovative approach they bring to medicine. Theme: Innovators@heart. 

Campaign 2: To mark Harvey Firestone’s 150th Birthday, we suggested using a “Zelig” treatment to make him relevant to a new generation. His vision and spirit of innovation were connected to the Firestone vision of the future. Messaging was crafted to speak to each target, from retail channels, consumers, teammates and more.

Campaign 3: A branding campaign for a custom club fitter that connects the analytics of your unique swing to the club that will best fit your game to lower your score.

Campaign 4: An internal effort that was built around the brand positioning of perspective. Designed to celebrate the amazing things happening across Froedtert and the Medical College of Wisconsin and the people who make them happen. Theme: Big Perspective.

Campaign 5: A multi-year targeted awareness program for American Rice Farmers and Louisiana Rice. Channels included broadcast radio, streaming audio, bill boards, event, digital, and in-store.

PURO UV Disinfection Lighting was founded by a group of industry veterans in the commercial lighting and controls market. From the very start, their vision has been to discover and use the very latest lighting technology to help protect people’s health and promote wellness wherever they may gather.

In a global pandemic, I had the opportunity to help brand this exciting client on the frontlines of getting businesses, schools and hospitals back to work safely.

Wholestone Farms is a growing family of more than 200 farmers producing pork products in the upper Midwest.

The identity needed to clearly establish what kind of farm Wholestone Farms is. The weathervane icon does a nice job of saying farm and pig. The wordmark speaks to their connection to the land. Even though Wholestone Farms is a community of family-owned farms, we wanted it to feel like a place you could visit.

The project included branding, style guide, consulting and both internal and external custom signage.

Keshet is a one-of-a-kind organization that brings classroom experiences, camps, sports, social and vocational activities, and residential opportunities to 600 people with disabilities each year. From the very start, Keshet has grown alongside our participants, creating community where people of all abilities learn, play, work and live together.

Working as part of team, we developed a colorful, empowering solution that embodies inclusion, empathy and success.

Capturing the essence of a brand, product or event is the goal. I'm always up for a challenge. 

Fun brand with great properties. Threading the needle to make all stakeholders happy was the challenge.

As lead AD, I was asked to bring a rough pencil concept to life for holiday. Sourced layout props and pulled from existing warehouse items to compose and ultimately shoot page backgrounds. Existing product photography was then photo-mechanically added.

As the AD lead, I was able to contribute on all aspects of this account. Developed and refined creative to exceed brand requirements and deliver in market.

As the art half (ACD) of the creative lead on this account, I navigated a myriad of challenges to ultimately produce some pretty cool stuff.

Home Depot: Repurposed content was married with the brand to produce an extremely successful "all things buying a home" Move Ahead magazine. This was mailed to prospective home buyers and included a My Moving Planner insert. It contained helpful checklists and a quarter scale grid on which peel and stick furniture could be arranged and rearranged.

FedEx: The marketing objective was to influence wineries to ship with FedEx. The mailer included a set of 4 coasters that highlighted a different shipping service on each.

The Great Indoors: A series of four illustrations were commissioned from Laura Stoddart for their holiday campaign (print, promotion and in-store signage). Additionally, her book, The Sweet Life, was used for their "Great Customer" branding program. 

Burger King: An image piece to make the King more appealing to women. 

Campaign 1: This promotion for the FedEx Advantage program was designed to leverage charitable giving with small business prospects. On their behalf, a contribution was made to the Arbor Day Foundation when they became a member.

FedEx Investor Relations Site: Update and rethink content and refresh look and feel to be inline with current brand guidelines. Improve UX, UI and SEO.

Keshet: Email header for virtual fund raiser.

Kaplan University offers undergraduate, graduate and continuing professional education in both online and in-classroom settings. Client was open to fun creative as they refined their brand.

A compelling visual can help tell a complicated story. Finding the right idea and bringing it to life is rewarding.