Campaign 1: The marketing objective for Rochester Regional Health was to reclaim their reputation as the top cardiac program in the region and highlight the innovative approach they bring to medicine. Theme: Innovators@heart.
Campaign 2: To mark Harvey Firestone’s 150th Birthday, we suggested using a “Zelig” treatment to make him relevant to a new generation. His vision and spirit of innovation were connected to the Firestone vision of the future. Messaging was crafted to speak to each target, from retail channels, consumers, teammates and more.
Campaign 3: A branding campaign for a custom club fitter that connects the analytics of your unique swing to the club that will best fit your game to lower your score.
Campaign 4: An internal effort that was built around the brand positioning of perspective. Designed to celebrate the amazing things happening across Froedtert and the Medical College of Wisconsin and the people who make them happen. Theme: Big Perspective.
Campaign 5: A multi-year targeted awareness program for American Rice Farmers and Louisiana Rice. Channels included broadcast radio, streaming audio, bill boards, event, digital, and in-store.