Wholestone Farms is a growing family of more than 200 farmers producing pork products in the upper Midwest.
The identity needed to clearly establish what kind of farm Wholestone Farms is. The weathervane icon does a nice job of saying farm and pig. The wordmark speaks to their connection to the land. Even though Wholestone Farms is a community of family-owned farms, we wanted it to feel like a place you could visit.
The project included branding, style guide, consulting and both internal and external custom signage.